At A Glance: 7 Benefits of Podcasting

Learning on the go …

Podcast illustration
Well-conceived podcasts are an effective, portable, convenient and intimate way to deliver and produce content, and to build ongoing relationships with your clients, employees and constituents.

When you are considering producing podcasts for your organization, consider these top benefits:

1. Podcasts make information personal.

In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it from an e-mail or document.

2. Podcasts are convenient and easy to consume.

Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer as soon as they are available. You can listen to them at your convenience.

3. Podcasts cut costs.

Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs and e-mail storage costs. They are easy to archive and updating them is quick and easy.

4.Podcasting is a time-efficient form of communication.

You can listen to podcasts while you do other things at work or at home, or during your commute. Some types of meetings can be eliminated in favor of podcasts, saving time and improving productivity.

5. Podcasts are portable.

Once a podcast resides on your computer, if your computer is portable, you can take the podcast with you and listen whenever or wherever you want. Or, you can transfer the podcast to a personal media player such as an iPod.

6. Podcasting is an on-demand technology.

Listeners decide what they want to hear, and when they want to hear it. On one hand, this means you’re competing for their eyes and ears. On the other hand, this means that if they are subscribing to your podcasts, there’s an excellent chance they’re actually getting the information you’re providing to them.

7. Podcasts are one way to deliver on a social networking strategy.

Your podcast subscribers are the core of your community and over time, they will be your best prospects for deepening the relationship through cross-sell and loyalty tactics.

Sample Podcasts

The best way to understand the potential for podcasts is to tune in and watch or listen to podcasts of interest to you. Here are a few samples:

Want to give it a try?

We are here to help you decide if podcasting is right for your organization. Please call us to learn more about how we can help you with your podcast efforts.

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