What is Podcasting?

Learning on the go …

Podcast illustration
Podcasts are not only a great way to deliver content for people on the go, they’re also an ideal tool to build a following and a sense of community.

From quick tips to revealing interviews, podcasts open up a new channel to share your voice.

What is Podcasting?

A podcast is a digital broadcast made available on the Internet. The word “podcast” is derived from “pod” as in Apple’s iPod, the popular portable audio player, and “cast” from “broadcast”, meaning “to transmit for general or public use.”

The majority of podcasts are audio files sent to directories through XML feeds and RSS (Really Simple Syndication) formatted XML (eXtensible Markup Language) files.

Access Anywhere, Anytime

Podcasting is revolutionizing the way organizations communicate with their constituents, employees and customers. Your audience has the ability to select the podcast and listen when, where and how they want.

Highly Portable

Once an audio program is created and posted on the Internet anyone can access and download the file onto their computer or any number of devices (including smartphones, mp3 players, iPods etc.).

By transferring the podcast file from a computer onto a portable audio player, the user can choose to listen when, where and just as long as he or she wants.

Easy to Download – Easy to Subscribe

Podcast directories like iTunes are a great and easy way to find podcasts. Anyone can download individual podcasts, or subscribe to future programs from the same source to be automatically saved to one’s computer, phone or other portable device.

Listing a podcast with a directory is free to the podcaster and, with the exclusion of some video pay-to-play podcasts (vcasts), subscription services are offered at no cost to the subscriber. Directories make the majority of their income through advertising.

Little Risk – Potential for Big Returns

For the podcaster there’s very little risk, as they will be reaching a self-qualified, interested audience. When properly executed, a podcast can be personal, timely, informative, entertaining, and extremely effective.

Sample Podcasts

The best way to understand the potential for podcasts is to tune in and watch or listen to podcasts of interest to you. Here are a few samples:

Want to give it a try?

Ready to see if podcasting fits into your communication or training plans? Call us today to learn how we can help your organizations extend its reach and more deeply engage your communities.

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