LearningTimes
works with educational technology providers to produce and maintain
energetic online communities and Online User Conferences for
users of their products. A recent McKinsey & Co. report made
the case
for online
communities
concluding that "users
who contribute product reviews or post messages visit sites more
than nine times as often as nonusers
do, remain
twice as loyal—and buy almost twice as often. (The
Case for Online Communities, McKinsey & Co. 2002).
The Elluminate
User Group is one example of a LearningTimes community produced
for this purpose. Users of Elluminate's virtual classroom
tools
from institutions across the globe use the LearningTimes User
Group to meet and interact
with other users, share best practices, and get new ideas for
leveraging the technology more effectively in their instruction.